If top quality restaurants could start from scratch and be successful, then they would look like Sweetgreen. This high-end restaurant that is also considered a solid chain and is supported by big-name investors like Danny Meyer, Steve Case and Daniel Boulud. The restaurant hits all the needs of its clientele by offering organic, healthy and fresh local foods. Their recipe is well-known to the local area and they currently offer their foods to well over 40 locations.
Ru and his fellow co-CEOs Nicolas Jammet and Jonathan Neman first met at the Georgetown University and soon realized that the healthy eating options was missing for the community. In August 2007, after graduating college they decided to open up their first restaurant which has been booming since. Learn more: http://nrn.com/power-list-2016-Jammet-Neman-Ru
Nathaniel Ru went to Georgetown University McDonough School of Business in 2007 and graduated from it with a bachelors finance degree. In 2007, he gathered with two other graduates and decided to start Sweetgreen which is a seasonal kitchen that focuses on a local source of foods. When they first opened up their restaurant they were located in the Georgetown area itself but then started to expand to 27 locations in 6 different states in the early year of 2015. Nathaniel and his partners decided to launch The SweetLife event in the year 2010 which has been considered one of the largest music and food festivals in the region. The event features cutting-edge music and has attracted over 20,000 attendees. They have attracted top chefs, local purveyors, food trucks and local farmers. The key behind Sweetgreen is that their food is reasonably priced, good for you and taste delicious at the same time. And unlike other salads that you get from other merchants, there’s will fill you up and cost the same price of a greasy hot dog or hamburger meal without all the calories. Learn more: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html
For example in New York Sweetgreen’s first store was located on 28th and Broadway where the area would be considered nomad and far from having the standard amount of fast food chains. Some have compared the location to an Apple Store. When you enter the store, it is filled with smiling faces and clean lines. This can give the consumer a sense of relief that they can grab their food at no hassle and feel good about the visit. Learn more: https://twitter.com/nathanielru