We are living in an age of unbridled progression thanks to the constant evolution of technology. In some ways our evolution seems to mirror our past and that is why podcasts are becoming so huge. PodcastOne has become a leading force in the podcast world thanks to their advertiser supported programming.
Advertising promoting radio shows has been a part of the entertainment landscape for decades, but advertisers buying into podcasts is something completely new. We looked at a study done by Edison Research to see if endorsing advertisers is the way to go.
Norman Pattiz, the executive Chairman of PodcastOne, should be more than happy to see the results from Edison Research. The study went ahead and looked at data compiled by listeners in order to see how they engaged with the promoted companies on the different podcasts.
The study showed that 60% of listeners ended up mentioning a specific brand of grocery store after engaging with the advertiser in their regular listening. Product awareness as a whole seemed to be flying up in the study. On the whole, Edison Research was emphatic in their support of how advertisers directly benefit from working with a podcast company like PodcastOne.
Norman Pattiz was quick to chime in with his thoughts on the research results. Pattiz spoke with power saying, “Our core focus has always been to independently verify that the podcast format provides enhanced brand impact well beyond traditional advertising formats.”
A mouthful to be sure but Pattiz wants to make it clear: advertising on PodcastOne can lead to enhanced returns for your company or your business.
Now, we understand that podcasting is a hug new market to plunge into so the success was to be expected. With that said, Norman Pattiz has to be applauded for how he’s engaged in the creation of PodcastOne.
Pattiz has a tireless work ethic and he’s the first to say, “Be the first one in, in the morning, and the last one out at night. Stay busy, excited and engaged.”
Pattiz has well over 40 years of total experience in the radio broadcast industry. You might also know his name due to the fact that he’s the founder of Westwood One — the largest provider of broad based entertainment in all of America.
Westwood One contributes to the NFL, the NCAA, CBS, NBC and a host of other huge named brands. So, are you ready to get listening to a podcast now.